hsp business coaching & mentoring

Want to make self-employment happen?  Keep scrolling to find out more about my business coaching packages for highly sensitive people.  

this might be for you if...

My coaching services might be a good fit for you if you fit one of the following categories:

considering self-employment

You are seriously considering self-employment, but you are stuck in indecision.  You want to overcome analysis paralysis by talking through it with someone who will give you honest answers and help you evaluate if self-employment is the right path for you.

wanting to start a  business

You have decided to become self-employed, but you are feeling overwhelmed and doubtful.  You want help figuring out where to start.  You want to strategize with a thought partner.  You want to receive feedback, guidance, and resources.    

wanting to improve your business

You have already started your own business, but things are not progressing as smoothly as you hoped.  You want help figuring out how to turn things around and whenever you get stuck. You want support with your mindset and feedback on your offerings.  

hi, I'm anni!

I've been a highly sensitive person for 45+ years and I've been creating and running online businesses for about a decade.  I'm also a life and career coach and I love nothing more than teaming up with my fellow sensitives to help make their self-employment dreams a reality.  On that journey, I draw from both my extensive knowledge about business design, web design, and marketing as well as my lived experience of how to make it all come together when you are a highly sensitive person who is not into burning the midnight oil and who doesn't like resorting to conventional high pressure sales tactics.    

how i can help you

My coaching programs are customizable depending on your starting point and specific needs, but here are examples of the ways in which I help HSP coaching clients.

if you are considering self-employment

  • Honestly answer your questions about what it's really like and what is really required
  • Guide you out of analysis paralysis so that you can make a decision one way or another
  • Help you overcome fears and doubts that may be holding you back
  • Team up with you to create a business plan that is aligned with your unique wants and needs
  • Help you create a realistic and HSP-friendly transition plan

if you are already in business

  • Help you identify target clients and ways to reach them that are best aligned with your temperament
  • Help you wade through the options and come up with a doable plan for creating a website
  • Share knowledge and resources related to web design and SEO
  • Team up with you to create an authentic and ethical marketing plan
  • Review and give suggestions for improving your existing website and copywriting
  • Help you get unstuck when analysis paralysis strikes
  • Help you overcome fears and doubts that may be holding you back
  • Help you adopt somatic and practical tools for overcoming overwhelm

what kinds of people i work with

Because of my own background and experience, I mostly work with HSP solopreneurs and freelancers.  If you are thinking about starting a conventional brick and mortar business and/or have dreams of building an empire with a bunch of employees, I'm probably not the right fit for helping your business grow.  But if you are an HSP who fits in one of the categories below, the chances are good that you are in the right place!  

  • Artists and craftspeople selling their creations
  • Authors and writers
  • Bloggers and website creators
  • Coaches and other 1-on-1 service providers
  • Freelancers in any field
  • Online course creators
  • Multipotentialites wishing to establish multiple
    income streams

how hsp business coaching is different

You may be wondering what makes HSP business coaching different from conventional business coaching.  Well, let me count the ways...  :)

multiple measures of success

In conventional business, the only measure of success is revenue - the goal is unlimited growth. Most of us do need to earn an income, but I also encourage my clients to consider other measures of success, such as freedom, balance, meaning, and enjoyment.

a business that is aligned with your personal goals and preferences

Many conventional business consultants give you one model to follow - the one that leads to the fastest way to make money in their experience (e.g. you must do social media, you must hire a team).  I help my clients identify their strengths and preferences and establish a business that is well aligned with their unique wants and needs.

sustainable pace

In the conventional business world, speed is everything.  I encourage my clients to focus on building the components that are necessary for business success (as defined by them) at a pace that is sustainable given other demands on their time

ethical marketing

Conventional marketers often use high pressure sales tactics that trigger emotions and are rooted in fear.  I've had to unlearn these practices myself and encourage my clients to follow ethical marketing practices too.  



  • Ten 1-hour coaching sessions online via Zoom
  • Go at your own pace with up to a year to use your sessions
  • Quick email support between sessions
  • Includes website and marketing copy review




  • Five 1-hour coaching sessions online via Zoom
  • Go at your own pace with up to six months to use your sessions
  • Quick email support between sessions
  • Includes website and marketing copy review



1 session

  • One 1-hour coaching session online via Zoom
  • No long-term commitment
  • This option is best if you want to try coaching out or talk through issues intermittently



how to get started

Schedule a free intro session to see if we are a match and to discuss a coaching plan for you! 



Yes, I'm a Whole Person Certified Coach®, a certified Highly Sensitive Person Coach®, a Certified Myers Briggs Practitioner®, and a Certified Administrator of the Strong Interest Inventory®.  In addition, I'm an Associate Certified Coach (ACC), credentialed by the International Coaching Federation (ICF).


When you sign up for a coaching  package, you'll receive a link to my availability calendar, which you can use to select time slots that are convenient to you.  

All sessions are conducted online via Zoom.  I work with people all over the world and across different time zones, including some weekend hours.

Your sessions can be scheduled weekly, biweekly, monthly, or at irregular intervals.  We'll do whatever makes the most sense given your unique situation and goals.


Feel free to contact me with any additional questions and I'll get back to you as soon as possible.  You will also have an opportunity to ask questions during the free intro session.